Elevated. Effortless. Style.

South Moon Under offers a curated assortment of elevated wardrobe staples & on-trend fashion essentials from beloved brands and emerging designers, hand-selected for the effortlessly cool woman & man at every stage of life. For special days and every day.

Explore our year-round swim shop, featuring established and indie brands from around the world, dresses for every occasion, from wedding guest to graduation to everyday casual, & an assortment of premium denim in classic styles and on-trend silhouettes. South Moon Under stores & southmoonunder.com receive new arrivals and new brands weekly for women and men, including brands like Z Supply, Free People, ASTR, French Connection, Surf Side Supply, Johnnie-O and The Good Man Brand. It is our mission to cultivate the individuality and confidence of our customers by offering an ever-evolving, curated assortment of elevated, effortless styles.